Risk Assessment

Project title: 45 Second Gateshead Advert.
Location: Gateshead College
Shoot Date: December 2013

Crew:
Harry Cassidy
Georgina Cassidy
Adam Gilson

Potential Hazards:
Audience/Public
Roads
Slipping, tripping, falling
Weather
Cables, grip equipment

Hazard: Slipping and Tripping Hazard
What Could Cause Harm?: Nearby stairs at entrance
What is the likelihood of this happening?: Unlikely
Who or what would be harmed?: Crew, audience
How much harm? Twisted ankles, sprained knees, broken pride
Apply the following priorities, how will this risk be managed?: (1) Watch footing
(1) Eliminate, (2) Reduce, (3) Isolate, (4) Control, (5) Personal Protective equipment

Hazard: Weather hazard
What Could Cause Harm?: Rain and heavy wind
What is the likelihood of this happening?: From North East - Very likely.
Who or what would be harmed?: Camera Equipment
How much harm? Components could become damaged
Apply the following priorities, how will this risk be managed?: (4) Bring umbrellas for cameras/crew
(1) Eliminate, (2) Reduce, (3) Isolate, (4) Control, (5) Personal Protective equipment

Hazard: Road Hazard
What Could Cause Harm?: Drivers
What is the likelihood of this happening?: Very unlikely, however the road can be quite busy at times
Who or what would be harmed?: The Crew
How much harm? Broken bones and equipment
Apply the following priorities, how will this risk be managed?: (1) Watch footing again, don't be stupid, look for the green man.
(1) Eliminate, (2) Reduce, (3) Isolate, (4) Control, (5) Personal Protective equipment

Hazard: Public Hazard
What Could Cause Harm?: The public
What is the likelihood of this happening?: Very unlikely if you don't pet the animals
Who or what would be harmed?: The crew, maybe stolen and/or broken equipment
How much harm? Very much harm
Apply the following priorities, how will this risk be managed?: (2) Don't talk to anyone!
(1) Eliminate, (2) Reduce, (3) Isolate, (4) Control, (5) Personal Protective equipment

Hazard: Cables, grip equipment
What Could Cause Harm?: Tripping on cables
What is the likelihood of this happening?: Unlikely
Who or what would be harmed?: Crew members may look like fools, camera may topple over.
How much harm? Broken equipment
Apply the following priorities, how will this risk be managed?: (2) Watch footing, keep cables out of the way of crew members and the public.
(1) Eliminate, (2) Reduce, (3) Isolate, (4) Control, (5) Personal Protective equipment

Camera shots and angles

Camera shots

Extreme Long shot

This shot is used to establish a location or time, or to show an actor leading from one place to another.

Long Shot

This is used to show an actor from head to foot.

Middle Shot

This shot is closer than a long shot, and lets the audience see more emotion in the actor.

Close up

This is a close up of the actors face, or object, and is used to add context of a scene. For an actor the shot is usually seen from the shoulders up

Extreme Close Up

This shot is an extreme close up of an object or person, usually focusing on the eyes of an actor.

Camera Angles

Zoom in/out

This lets the shot move closer to the actor or object without the camera man moving. This shot is often used to add tension to a scene.

Track in/out

This angle is similar to zooming, except the camera man physically moves the camera towards the actor or object. This shot is used to reveal something in a scene, like a murder weapon or suspect.

Pan

This angle is where the camera physically moves side to side of up and down to follow the scene. It can be used to follow alongside a running actor or a car.

Tilt

This angle is where the camera (whilst stationary) pans up or down, this can only be done well with the help of a tripod. This shot can be used to reveal something in a scene.

Gateshead College pitch

Quick script/rundown of promo

Script/Quick rundown of promo

[Shot opens at Gateshead college entrance]

[Fade to black]

 “”What can you expect with a media course at Gateshead College””

[Fade back to actor]

Need genuine response so ask questions to get real responses

1)      What do you get to do on a weekly basis?

2)      What do you remember fondly from the past two years?

3)      What experience do you think you’ve learned?

4)      Any advice for new students to this course?

Whilst actor is talking have shots of the different media departments around college

[Shot of artwork on walls]

[The various giant posters of downstairs artists]

[The actor’s stage and the seating arrangements]

After advice switch back to Gateshead entrance with overlay of its slogan ""Hire Education""

Equipment, shot locations and cast & crew

Equipment needed for shoot:

Professional camera – For shooting footage, this camera needs to be the best quality in terms of picture and audio quality.

Tripod for camera – Needed to keep the camera steady for sweeping shot at the beginning of the promo and for steady mid shots for interview

Umbrellas in case of bad weather - to protect the camera equipment from electrical damage caused by rain.

Backup microphone – In case the microphone on the camera is defunct

Backup camera – In case the primary camera is defunct

Mac laptop for storing footage – For easy access a laptop is more preferable to a desktop computer, so I can take the footage wherever I need to be

Access to video editing software on said Mac – So I can edit the footage on the laptop straight away instead of transferring the software to different machines.

Shot locations:

Outside entrance to college

Outside classroom door 1-209

Perhaps Metro Radio

Cast and Crew:

Cameraman – Harry Cassidy

Technical Assistants – Georgina Cassidy & Adam Gilson

Actor – Jordy Cernik

Ideas and Proposals for 45 second Media advert

Quick ideas and proposals

45 second promotional video for creative courses at Gateshead College.

Target audience 14-19 years old

Sweeping/panning shots shots AKA Easy mode

Shot of entrance way

Interview with media tutors

V/O?

Use of slogan (Hire Education)

Shots of actors acting, radio students in studio (HAHA), music students playing

Greendale 90’s ad “”And now you can order by fax!””

Quick ‘’In the day of Media’’ student promo? One for acting, photography, music and radio (only film one)

Legal and Ethical Constraints



Copyright

Copyright gives a creator of works exclusive rights to use, sell and distribute their work, usually for a limited time. Copyright holders can sell the rights of their work to be used in another media format, such as song artists letting their music be used in a film.

The advantages of Copyright laws for media producers can be huge, holders can sell the rights for others to use to make more money, and they could also sue users for using their material without their permission and gain even more money.

Some disadvantages of copyright laws are that they can be very complicated to get the permission of the holder to use their content, which could take a large amount of time which, if on a tight schedule could become problematic.

An example of the use of copyright is from Sigur rós’ website, and the use of their song Hoppipola in advertising. Despite refusing to allow that song to be used in a variety of adverts, eerily similar tunes keep popping up all the time. Advertising companies are using the song Hoppipola in their advertisements; however they are changing a note or two to avoid copyright infringing, claiming that the chords used in the song are common or homage to the original.

And that’s how you avoid losing money.

Libel

Libel is defamation by the use of written words or pictures, anything other than speech; an example of libel is a falsified statement that harms the reputation of a person or business.

An advantage of libel in media is to defend the reputation of the production, or company you believe to be wrongly accused of something. A defamatory statement is presumed false unless the defendant can prove it is true, which means if something the production has done IS true, yet cannot be proved due to lack of evidence, it is thrown out of court and you can get off free.

The disadvantages of libel can be that anyone could persuade the jury that they are telling the truth, people such as big celebrities who can afford expensive lawyers can turn the court in their favour, making some media producers wonder whether it is worth libelling them. Another disadvantage of libelling is freedom of speech, some people are now too worried to speak their mind in case they get a lawsuit against them, which leads to censorship and tensions with freedom of speech.

In the early 20^th century, when sensationalist cocaine stories were selling well, a newspaper journalist published false stories that Annie Oakley, an American sharpshooter had been arrested for stealing to support a cocaine habit. However the women arrested was a burlesque dancer who told the police her name was Annie Oakley. The original Oakley then spent the next six years with lawsuits against the newspapers who defamed her.

Ethical Considerations

Legal constraints

In legal constraints in media it is an offence to incite racial and religious hatred, as according to the Race Relations act 1976. It is also illegal to disclose information regarding national security, if a newspaper disclosed information about the UK’s lack of defence in Scotland, this could threaten the safety of the people and endanger national security. The Obscene Publications Act relates to publishing images which are in bad taste.

Ethical Constraints

Media groups need to be aware of how they are representing a minority group, so as to not stereotype them negatively and to represent groups, whether it is age, disability, ethnicity, religion, gender, sexual orientation and social class fairly and avoid prejudices.

Privacy

There are no laws specific to privacy; however through Article 8 of the Human Rights Act, it is the right of a person to have privacy, a private family life, home and correspondence. In the court, one way to get privacy from the media is to get an injunction, which prevents the media revealing information you don’t want known. One well known case of injunctions is between Manchester United footballer Ryan Giggs and his brother’s wife having an affair.